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GZIP Compression allows your web server to provide smaller file sizes which load quickly. Because of gzip compression, sites load quickly, an extremely brief period is necessary for the webpages to load, and less bandwidth can be used. Nearly every superior site is focusing on Page Speed since it's one of the Google's and almost all search engines main ranking factors and also the ideal way to improve it's by allowing compression.
You can enable Gzip compression trough .htaccess, Nginx, Litespeed web servers and apache.